DocumentationAutomation playbook
Playbook

ProFlow360 Automation Playbook

Ready-to-use automation templates for follow-ups, reminders, task assignments, and project workflows. Copy, customize, and activate in minutes.

25+ pre-built templatesNo coding requiredWorks with integrations

Start simple, then expand

Begin with 1-2 high-impact automations before building complex workflows

Test with real data

Use test records to verify automation logic before activating for all customers

Monitor and optimize

Review automation logs weekly to identify failures and improvement opportunities

Document your workflows

Keep notes on automation purpose and logic for team training and troubleshooting

Lead Follow-ups

3 automation templates

New lead auto-response
Beginner
Send a personalized welcome email within 5 minutes when a new lead is created

Trigger:

Lead created

Actions:

  • Wait 5 minutes
  • Send email template: "Welcome & Next Steps"
  • Assign follow-up task to owner
Use case:

Ensure every lead gets immediate acknowledgment and knows what to expect

Expected ROI:

Increases response rates by 40% and reduces manual follow-up time

3-day follow-up sequence
Intermediate
Automated 3-email sequence for leads who haven't responded

Trigger:

Lead in "New" stage for 3+ days

Actions:

  • Day 0: Send email template: "Just checking in"
  • Day 3: Send email template: "Quick question"
  • Day 7: Send email template: "Last attempt" + notify sales manager
Use case:

Re-engage cold leads without manual tracking

Expected ROI:

Recovers 15-20% of unresponsive leads automatically

Lead scoring and assignment
Advanced
Automatically score leads and assign to the right salesperson based on criteria

Trigger:

Lead created or updated

Actions:

  • Calculate lead score (industry, budget, urgency)
  • If score > 80: Assign to senior rep + mark "Hot Lead"
  • If score 50-79: Round-robin assignment
  • If score < 50: Assign to nurture campaign
Use case:

Prioritize high-value leads and balance workload across team

Expected ROI:

Increases conversion rates by 25% through better prioritization

Integration automations

Connect ProFlow360 to your tech stack and trigger automations across multiple platforms. View integrations catalog →

QuickBooks invoice sync

Auto-create QuickBooks invoices when ProFlow360 invoices are marked sent

QuickBooksXero

Stripe payment notifications

Update invoice status and send receipts when Stripe payment succeeds

StripeSquare

Slack team notifications

Send Slack messages when deals close, projects start, or tasks are overdue

SlackMicrosoft Teams

Mailchimp list sync

Auto-add new customers to Mailchimp newsletter lists with proper segmentation

MailchimpConstant Contact
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Explore more resources to master ProFlow360 automation

ProFlow360 CRM automation workflows for service businesses

ProFlow360 automation helps contractors, field service companies, and service-based businesses save time, reduce manual data entry, and ensure consistent follow-through on every customer interaction. This automation playbook provides 25+ pre-built workflow templates covering lead follow-ups, quote reminders, project task assignments, payment reminders, and customer re-engagement campaigns. Each template includes trigger conditions, action steps, use cases, and expected ROI so you can quickly identify the right automations for your business.

Automate lead follow-ups to increase response rates

Use ProFlow360 lead follow-up automations to send personalized emails within minutes of lead capture, trigger 3-day and 7-day reminder sequences for unresponsive leads, and automatically score and assign leads to the right salesperson based on industry, budget, and urgency. These automations increase response rates by 40%, recover 15-20% of cold leads, and improve conversion rates by 25% through better prioritization. Combine with email integrations to track opens and clicks automatically.

Streamline quote-to-cash workflows with approval routing

ProFlow360 quote automation templates let you route high-value quotes to managers for approval, send automatic follow-up reminders at 3, 7, and 14 days, and trigger welcome sequences and project kickoff tasks when quotes are accepted. These workflows protect profit margins, shorten sales cycles by 30%, and ensure seamless handoffs from sales to operations. Learn how to configure custom quote templates in our onboarding guide.

Automate project management with task assignment workflows

Use project automation templates to auto-create checklists, assign tasks to field teams, and schedule milestone reminders when projects start. ProFlow360 can escalate overdue tasks to managers, reassign work to backup team members, and send progress updates to customers when milestones are completed. These automations reduce project startup time by 50%, improve on-time completion rates by 35%, and increase customer satisfaction scores by 20%. Pair with mobile field tools for real-time task updates from job sites.

Improve cash flow with automated payment reminders

ProFlow360 payment reminder automations send friendly follow-ups 1, 7, 14, and 21 days after invoices become overdue. Configure late fee notices, service suspension triggers, and accounting team escalations to ensure timely payment without awkward manual outreach. Payment automation reduces average collection time by 40% and improves cash flow predictability. Connect QuickBooks or Xero to sync invoice status automatically.